The story of Danyel Cosmetics and Marli Skin Care began with an American family's deep passion for beauty.
For years, Danyel has focused on creating professional makeup that enhances individual charm, from flawlessly smooth bases to long-lasting eye colors. Marli, meanwhile, has dedicated itself to exploring skin science, infusing high-potency vitamins, collagen, and more into skincare for genuinely effective repair.
Today, these two brands come together, representing our complete vision of beauty: first, nurture your skin with Marli; then, add your colors with Danyel. From the USA to Hong Kong, our commitment to quality endures. We look forward to helping you discover your own beautiful possibilities.
Beautiful Founder, Linda "Cricket" Witt
Oct. 22nd, 1949 - July 31st, 2013
Never Forgotten, Always Loved, Forever Missed
Danyel’ Cosmetics and Marli’ Skin Care were the vision of Linda “Cricket” Witt. It began quite simply.
Cricket had extremely sensitive skin and could find nothing on the market that would give her what she needed—a fragrance and dye free, simple and easy to use skin care regimen and cosmetics line that did not break her skin out. No matter what the cost, no matter how many trips to the dermatologist, she still was constantly searching to find cosmetics and skin care that were easy to use, would give her a natural, light look, and would not give her terrible allergic reactions that would send her back to the dermatologist over and over again. From drugstore lines to high-end department store lines and specialty lines, the results were always the same.
Cricket felt there had to be something out there for women like her. She could not be the only woman with these issues. So in 1974 she ventured into the industry to seek a product line that would cater to her and other women with extremely sensitive skin. Once she found a product that would work for her, it was easy to sell and she quickly became a top sales representative for that company. Then the ownership would change, the product formulas would be “adjusted” to become more “profitable” and the cycle of breakouts and trips back to the dermatologists would start all over again.
After several years of working with several companies, Cricket decided that if she truly wanted to have an all natural product line that delivered what it promised to do, she would have to do it herself.
Her philosophy was simple. If she and the other women she had met over the years could use her skin care and wear her makeup everyday without breakouts, then anyone could wear it.
For 2 years, Cricket worked biochemists, foundation specialists, and color experts from two different skin care labs and a color lab to formulate her product line. She told her team that she needed products that would not break her out, skin care that would replenish elastin and collagen that we naturally loose after the age of 25, protect our skin from sun damage and the elements,and foundations that stay on the top of the skin, hiding fine lines and wrinkles instead of settling down into them by the end of the day, and would not melt off by the end of the day, even in the heat and humidity of the deep south. Her make-up artist on the team asked, "You don't want much, do you?" Cricket just smiled and replied, " But that is what I need and there is nothing on the market that does all of that!" With that, the team pushed up their sleeves and got to work!
In December of 1980, Danyel’ Cosmetics and Marli’ All Natural Skin Care officially opened their doors. Our products are all natural, formulated with pharmaceutical grade ingredients such as Aloe, Elastin, Collagen, Hyaluronic Acid, Squalane, Tri-peptide 5, Emu Oil, Panthenol, and vitamins C, A, E, & D. Marli' Skin Care products are fragrance and dye free. Danyel' Cosmetics are fragrance and mineral oil free. Animal testing is strictly prohibited, and we have been proudly serving the salon industry every since!
Now that Cricket has passed the torch on to her daughters, they are as committed as their mom to continue to serve their customers and all women with wonderful products just has Cricket has done since 1980.